Ben-Hur: A Tale of The Christ had been a great success as a novel, and was adapted into a stage play which ran for twenty-five years. In 1922, two years after the play’s last tour, the Goldwyn company purchased the film rights to Ben-Hur. The play’s producer, Abraham Erlanger, put a heavy price on the screen rights. Erlanger was persuaded to accept a generous profit participation deal and total approval over every detail of the production.